If your current website isn’t bringing in leads, supporting your sales goals, or accurately reflecting your brand, it might be time for a website redesign. But what does that process actually look like?
At Uncle Jake Media, we specialize in custom website design and development for all types of businesses: small to medium-sized businesses, nonprofits, enterprise-level organizations, and growing teams. Our clients love working with us because we go beyond just “making things look good”; we create strategic, search-optimized websites that convert visitors into leads.
Whether you’re new to the process or planning your next redesign, here’s what you can expect when working with our team, and how a successful website redesign helps you elevate your brand, generate high-quality leads, and stay visible in today’s AI-driven search engines.
Before any design work begins, we start with a deep dive into your business, goals, and audience. This strategy-first approach ensures your website supports your broader digital marketing and lead generation strategy.
What we cover:
Why it matters for SEO & AEO (Answer Engine Optimization):
Strategic alignment on your website project ensures that your content speaks directly to your audience’s needs, and positions your site to perform well in both traditional search engines and generative search platforms like ChatGPT and Google’s Search Generative Experience.
Use our Inbound Marketing Website Checklist to evaluate your site like a pro.
Wondering “what is AEO?” While SEO is still essential, user search habits have shifted toward conversational, AI-driven queries. That’s where AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) come in. It helps your content become the trusted answer AI platforms like Google’s AI Overviews, ChatGPT, and Perplexity pull into their responses.
We evaluate every part of your existing site to identify what’s working, what needs improvement, and where opportunities lie.
Our Website Audit includes:
We also assess:
Curious how your current website stands up to some of these assessments? Request a free website audit to see how your current site is performing.
Content is the foundation of lead-generating websites. Our process ensures your copy connects with readers, answers search intent, and improves visibility.
Our content workflow:
We use long-tail keywords, clear Primary and secondary headlines (H1/H2) structure, and question-answer formatting to help your pages perform better in search results and get picked up in AI-generated answers.
Do you know if your website is optimized for technical SEO best practices? Use our Technical Website SEO Checklist to get a better understanding of where you're missing out.
We map out your new site structure to ensure visitors (and search engines) can find what they’re looking for.
Deliverables include:
Logical structure and clear navigation are essential for user experience, and help search engines index your content properly.
Great websites combine beautiful visuals with purposeful function.
In this phase, we:
For image-heavy website projects, we focused on storytelling through scrollable design. For resource-heavy sites that require users' access to technical information, the focus was on usability.
Now we turn your website design mockups into a working site in WordPress.
We build for:
Fast, accessible, well-structured websites rank better. And structured data helps AI engines summarize and link to your content.
You’ve approved everything; now it’s time to go live.
We handle:
Post-launch opportunities:
We can stay as involved as your team needs to keep your site performing long after launch and impact your marketing and sales goals, helping you grow faster.
A strategic website redesign helps you:
If your site isn’t performing or just doesn’t reflect who you are anymore, let’s talk.
Schedule a free 15-minute meeting with Brady and let’s build a website that works as hard as you do.