If your current website isn’t bringing in leads, supporting your sales goals, or accurately reflecting your brand, it might be time for a website redesign. But what does that process actually look like?
At Uncle Jake Media, we specialize in custom website design and development for all types of businesses: small to medium-sized businesses, nonprofits, enterprise-level organizations, and growing teams. Our clients love working with us because we go beyond just “making things look good”; we create strategic, search-optimized websites that convert visitors into leads.
Whether you’re new to the process or planning your next redesign, here’s what you can expect when working with our team, and how a successful website redesign helps you elevate your brand, generate high-quality leads, and stay visible in today’s AI-driven search engines.
1. Discovery & Strategy
Before any design work begins, we start with a deep dive into your business, goals, and audience. This strategy-first approach ensures your website supports your broader digital marketing and lead generation strategy.
What we cover:
- Business objectives and sales goals
- Target audience and ideal buyer personas
- Current pain points with your website
- Voice, tone, brand identity, and visuals
Why it matters for SEO & AEO (Answer Engine Optimization):
Strategic alignment on your website project ensures that your content speaks directly to your audience’s needs, and positions your site to perform well in both traditional search engines and generative search platforms like ChatGPT and Google’s Search Generative Experience.
Use our Inbound Marketing Website Checklist to evaluate your site like a pro.
Quick Tip:
Wondering “what is AEO?” While SEO is still essential, user search habits have shifted toward conversational, AI-driven queries. That’s where AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) come in. It helps your content become the trusted answer AI platforms like Google’s AI Overviews, ChatGPT, and Perplexity pull into their responses.
2. Website Audit & Content Review
We evaluate every part of your existing site to identify what’s working, what needs improvement, and where opportunities lie.
Our Website Audit includes:
- SEO rankings, keyword usage, and metadata
- Site speed, mobile responsiveness, and technical health
- UX design and user flows
- Online directory listings and their consistency (Google Business Profile, Yelp, etc.)
- Conversion elements like contact forms, CTAs, and landing pages
We also assess:
- Content quality, clarity, and alignment with your brand
- Opportunities for new content that answers specific user questions (helpful for both search and AI engine optimization)
Curious how your current website stands up to some of these assessments? Request a free website audit to see how your current site is performing.
3. Website Content Planning & Writing
Content is the foundation of lead-generating websites. Our process ensures your copy connects with readers, answers search intent, and improves visibility.
Our content workflow:
- You complete detailed content briefs for each page (we guide you!)
- We draft SEO optimized page outlines
- You review the outlines and we refine as needed
- We write clear, compelling website page drafts that match your company’s voice, tone, and brand vision.
- You provide feedback
- We finalize your website copy for design handoff
We use long-tail keywords, clear Primary and secondary headlines (H1/H2) structure, and question-answer formatting to help your pages perform better in search results and get picked up in AI-generated answers.
Do you know if your website is optimized for technical SEO best practices? Use our Technical Website SEO Checklist to get a better understanding of where you're missing out.
4. Website Wireframes & Sitemap Planning
We map out your new site structure to ensure visitors (and search engines) can find what they’re looking for.
Deliverables include:
- A sitemap showing all planned pages
- Wireframes showing layout and priority of information
Why this matters:
Logical structure and clear navigation are essential for user experience, and help search engines index your content properly.
5. Website Design & Visual Direction
Great websites combine beautiful visuals with purposeful function.
In this phase, we:
- Apply your brand style to key page designs
- Use contrast and hierarchy to guide attention
- Prioritize responsive design for mobile and tablets
For image-heavy website projects, we focused on storytelling through scrollable design. For resource-heavy sites that require users' access to technical information, the focus was on usability.
6. Website Development & Testing
Now we turn your website design mockups into a working site in WordPress.
We build for:
- Speed and performance (Core Web Vitals)
- Accessibility (ADA compliance)
- SEO-readiness (meta tags, structured data)
- Technical features (e.g., IDX plugins, member portals, ecommerce, etc.)
How it helps with search:
Fast, accessible, well-structured websites rank better. And structured data helps AI engines summarize and link to your content.
7. Website Launch & Post-Launch Support
You’ve approved everything; now it’s time to go live.
We handle:
- Final testing and quality assurance
- Integration with your marketing and sales tools, like a HubSpot CRM.
- Hosting, domain, and DNS setup
- Performance monitoring and optimization
Post-launch opportunities:
- Monthly maintenance plans
- Continued SEO support and content consulting
- Digital marketing strategy to attract, convert, and nurture leads on your website.
We can stay as involved as your team needs to keep your site performing long after launch and impact your marketing and sales goals, helping you grow faster.
Our Goal: A Website That Performs
A strategic website redesign helps you:
- Rank for the right keywords
- Get picked up in AI-powered search tools (GEO)
- Convert more visitors into qualified leads
- Make content updates with ease
Ready to Redesign with Purpose?
If your site isn’t performing or just doesn’t reflect who you are anymore, let’s talk.
Schedule a free 15-minute meeting with Brady and let’s build a website that works as hard as you do.
Frequently Asked Questions About Website Redesign