ROI, CRM, B2B, B2C, CTR, CPA, and CPC are just a few marketing acronyms and buzzwords that marketers use on a daily basis. One of the acronyms we use a lot is CMS, short for Content Management System. Here’s what it is and why it’s important for your marketing efforts.
What is a CMS?
A Content Management System is exactly what you would think it is: a one-stop shop to manage all your digital content, particularly your website. WordPress defines it as “a software that facilitates creating, editing, organizing, and publishing content.” Blog posts, emails, landing pages, social media posts, and web pages are all examples of digital content that can be managed by your CMS.
One of the advantages of this stype of system is its ease of use for non-technical business owners with little to no marketing experience managing a website. With just a few clicks and basic training, users can edit content, make it searchable, optimize for SEO, create web navigation elements, and track results, such as which type of content gets the most traction.
If you plan on adhering to any type of digital marketing strategy, utilizing a CMS is the first step.
WordPress
Choosing a CMS can be complicated. There are a ton of options out there! WordPress is one such option, as it’s a fantastic platform for non-marketers to easily facilitate and publish content.
WordPress has the prestige of powering 25% of websites on the Internet. That’s an extremely impressive number, as its two closest competitors combined only host 5% of all sites. Knowing that one in four sites are powered by WordPress is a pretty good indicator that both small and large companies alike find WordPress to be user-friendly and adaptable enough for their brands’ needs.
Did you know that The New Yorker, BBC America, and Variety are all examples of large corporations that use WordPress for their websites? Yet many entrepreneurs and freelancers also use WordPress to host and maintain their websites because of its ease-of-use.
Another advantage of WordPress is its mission to educate users at all levels. They sponsor conferences and events called WordCamps all over the world for both beginners and experienced designers and developers alike to constantly grow and adapt their platforms to their needs.
If you’re considering investing in a content management system and would like help from experienced marketers to choose the right one for you, contact us today. We can help.
