When building your website did you consider the marketing strategy behind the design? If your marketing and sales goals include generating new leads, it might be time to understand the success of a website built with inbound marketing in mind.
Once you’ve developed your website, you need to start planning your strategy of how can you attract visitors to your site. We are way past the Field of Dreams era of digital content. If you build it, it is not guaranteed visitors will come.
Long gone are the days of brochure websites where you just needed a digital presence to validate that your business exists. Not only do customers expect more from your website, but your bottom line requires it to provide more.