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How to Choose a Domain Name

When you created your company, a lot of thought went into choosing the perfect company name with plenty of brainstorming and wordsmithing involved. Choosing a domain name requires a similar process and some serious thought.

The Difference between Print and Online Images

Images on your website are not only visually eye-catching but also helpful for establishing the site’s SEO. Quality photos are a must when building the site, and the good news is that they can constantly be tweaked.

Elements of an SEO-Friendly Blog Post

As website designers, we know that SEO is a necessity. At Uncle Jake Media, we make sure that all our websites are SEO-friendly on the backend, though it’s important to remember to write content on the front end with SEO in mind as well. To help you[…]

Does Site Speed Affect SEO?

The business world moves fast. Potential customers often make split-second decisions that take them down the path to purchase or away from it. In order to keep up with their need for instant information, our websites have to be up-to-speed. (Pun[…]

Website Cookies and How to Use Them

You’ve heard of Hansel and Gretel, right? These two adventurous children left cookie crumbs to mark their path through the forest so they could find their way home. In a plot twist, their plan didn’t work out so well, but the tactic provides a solid[…]

Why Customer Experience Matters

A visit to your company website is often the first contact that a potential client has with you. In a way, they are considered a customer to your website even if they don’t buy anything, and their experience on your site matters.

What is GDPR and Should I be Worried?

GDPR. These four letters seem to be popping up everywhere, along with the onslaught of emails from companies telling us that their privacy policy has been updated. Although many of these messages contain sleep-inducing legal jargon, it’s important[…]

Why do I need inbound marketing?

I know what you’re thinking. What the heck is inbound marketing? Apologies for the marketing mumbo jumbo – let me explain.

5 Ways to Attract Visitors to Your Website

Once you’ve developed your website, how can you attract visitors? These five steps will get you started and on your way.

How to Tell if Your Site is Getting Visits

All good marketing campaigns include reporting during and after the fact in order to gauge success and identify areas of opportunity. Your website is no different.

How to Put Your Business on Google Maps

If you are a local business, getting your company name and location on Google Maps would be extremely beneficial for lead generation. Both residents and out-of-towners alike will find it easier, and you’ll benefit from the extra foot traffic through[…]

Why You Want Good Google Reviews

Good Google reviews can have an incredibly positive influence on your business and lead generation abilities. Here is why you want to encourage current customers to leave you a review.