If you're looking to make your business grow, then chances are you've already heard of HubSpot. This marketing and sales software is one of the most popular tools out there for helping companies automate their marketing and boost their sales. But even though it's a great tool, it can be difficult to learn how to use it on your own—especially if your business is small or just getting started.
While there are some big benefits of having an in-house marketing team who knows how to use HubSpot software, a certified HubSpot partner agency can be a great resource for businesses of all shapes and sizes.
And that's where we come in. We've helped countless businesses launch their HubSpot software and grow with it—and today we're going to talk about why working with a HubSpot-certified partner agency like Uncle Jake Media can be so beneficial for your business!
Don't worry, we're going to answer all of these questions:
- What is HubSpot?
- What is the benefit of working with a HubSpot partner agency?
- Why should you work with Uncle Jake Media?
First Things First: What Is HubSpot?
HubSpot is a marketing and sales platform that offers a variety of tools to help you with inbound marketing. But HubSpot isn't just another piece of marketing technology—it's also one of the most versatile tools on the market today. It combines CRM (customer relationship management) capabilities with email marketing automation and other features that can help you increase your leads, sales, and revenue as well as improve customer engagement across different channels like social media or blogs.
Here is a quick breakdown of HubSpot's tools:
HubSpot CRM
HubSpot has a CRM (customer relationship management) system that is integrated into their platform, so you can see everything about your contacts in one place. This includes data about their job title, company size and location, contact information, and when they last visited your website or requested information from you.
HubSpot Lead Generation Tools
HubSpot also has lead generation tools where people can submit their information online and directly enter your CRM. You can receive email alerts whenever someone submits their details through tools like forms, live chatbots, and more. So there's less need for your sales team to track down prospects themselves!
HubSpot Automation Tools
You can also use HubSpot’s automated email campaigns to send personalized messages based on each prospect’s specific interests. For example, if they want information about new product lines, pricing, or discounts, you can use Hubspot's automation tools to make sure they get the information they want automatically!
Furthermore, the automation features can be used to automate internal efficiencies, sales processes, and even prospect outreach.
HubSpot Website Analytics:
One of the most powerful tools offered by HubSpot is their website analytics software, which can be used to track everything from how much traffic your site gets to what pages people view most often. This information is essential when it comes time for you to make decisions about where your online presence should go next so that you can continue seeing increased results from your efforts.
If you are shopping around your marketing and CRM tool options, utilize our ultimate buyer's guide to see if HubSpot is right for you.
What are the Benefits of Working with a Hubspot Partner?
There are tons of benefits to working with a HubSpot-certified partner agency. According to HubSpot themselves, one of the main benefits include:
"Getting your digital marketing strategies off the ground right away while giving you expert advice along the way—including recommendations on which tools should be used for specific tasks like email campaigns or video creation/distribution/promotion."
Ultimately, HubSpot's software flexibility allows agencies, like ours, to customize your onboarding process so that the platform works specifically for your business needs. And while there are plenty of resources out there on how to leverage these tools by yourself, there's no doubt that they take time and effort. Even if you have an employee or department dedicated to using these tools, at some point or another you may find yourself overwhelmed by all the things you need to accomplish yourself—and you might even wonder if maybe it's just easier to hire someone who has done it before.
In fact, hiring a consultant can save your company money and time—and also allow for higher levels of engagement among both your team members as well as customers across channels!
Working with a HubSpot-certified partner means you can expect:
Cost Savings
Buying the HubSpot software and the onboarding service comes with a price tag. Even though it is often a larger purchase for your business, the main costs to consider are the staffing needs on your side that make HubSpot worth it.
In addition to the HubSpot software, you might also need to hire an in-house digital marketing team. That comes with additional financial obligations such as recruitment, training, salary, and other overhead expenses. You can avoid incurring such costs by hiring a digital marketing agency that works with you to not only manage your HubSpot software but also develop and implement the marketing strategy using your HubSpot marketing tools along with other marketing tools you are using.
Furthermore, if you work with a HubSpot certified partner, HubSpot waives their required onboarding, and your HubSpot partner agency works with you to establish what that process looks like. Depending on your needs, that could provide significant cost efficiencies because your partner agency will customize onboarding to be more specific to your needs.
Faster Implementation and Results
A well-oiled machine is always faster than a novice operation. Partners will help you set up your marketing strategy, launch campaigns more quickly, and get better results from your efforts sooner than you would if you did it yourself.
In spite of HubSpot’s onboarding service and quality customer support, some businesses still struggle to get results after months of using the tool. This is because it is not possible to get all the tactical expertise within three months of training. Besides, there are frequent updates that your trained personnel might not have access to or be able to implement effectively.
A HubSpot partner will make up for this gap. Our team has years of inbound marketing experience and we have access to important software update information. Often we are provided access to new features while still in BETA. As a Certified Partner, our expertise allows your team to provide more customized use of the tool within the first few months.
Consistent Goal Setting and Performance Tracking
An agency’s relationship with its clients is built on accountability and the return on investment. Those two factors are important to us as goal-oriented and data-driven agencies. We will help you to set marketing goals and to achieve them.
As HubSpot partners with this approach, we work with our clients to establish solid plans for achieving the goals, including periodic reviews. This results in better ROI with minimal supervision on your part, which gives you room to focus on other areas of the business.
Why Work With Uncle Jake Media?
We are a HubSpot Certified Partner Agency that works with our clients to grow their businesses through innovative solutions. We go above and beyond to utilize the tactics that will provide the most impact on your goals.
As a successful digital marketing agency, we have additional tools to help our clients as new and existing HubSpot users effectively. We can be your holistic marketing partner, not just your HubSpot consultant. Whether it be for HubSpot implementation, inbound marketing, web and app development, or our web design services, we are ready to be your go-to partner.
There are a lot of benefits to working with Uncle Jake Media as your HubSpot-certified partner agency, and we hope these reasons have convinced you that it's worth considering. Utilize our HubSpot ROI calculator to see how you can benefit from using this platform!
If you'd like a demo of the HubSpot Platform, you can schedule a free meeting with our Hubspot experts. Or if you have more questions about working with us as your agency partner, contact our team today!
