All good marketing campaigns include reporting during and after the fact in order to gauge success and identify areas of opportunity. Your website is no different.
If you are a local business, getting your company name and location on Google Maps would be extremely beneficial for lead generation. Both residents and out-of-towners alike will find it easier, and you’ll benefit from the extra foot traffic through[…]
Good Google reviews can have an incredibly positive influence on your business and lead generation abilities. Here is why you want to encourage current customers to leave you a review.
ROI, CRM, B2B, B2C, CTR, CPA, and CPC are just a few marketing acronyms and buzzwords that marketers use on a daily basis. One of the acronyms we use a lot is CMS, short for Content Management System. Here’s what it is and why it’s important for[…]
What is the first thing you do when you hear about a new restaurant or business? (If your answer isn’t “run a Google search”, your pants may be on fire.)
Digital Marketing is an overarching term to describe all of your online marketing activity: web presence, social media, email, blogging, SEO, and more. And it’s vital for a growing business! Marketing offline (a.k.a. traditional marketing) can still[…]
When we first started out as a company, we did a lot of logo designs for small- to medium-size businesses. We love finding the right mix of visual elements, text, and fonts to represent a brand’s personality . We also know a thing or two about the[…]
First impressions are crucial for your brand. When people visit your website, you just have a few seconds to get your message across, grab their attention and be remembered. With that in mind, every aspect of your logo and homepage should be geared[…]
In a previous post, we talked about the necessity of SEO and hiring a designer to help optimize your website for search engines. That said, if you like to write web and blog content yourself, there are several SEO plug-ins you can use to make sure[…]
Before hiring a professional web developer, wise entrepreneurs will take a moment to ask themselves, “What do I want visitors to do when they come to my site?”
Good Grammar is just a (Human) Spellcheck Away Are you scaring people away from your website without even realizing it? Lifeless content, atrocious spelling errors, and poor grammar will definitely cause people to steer clear of your site, thus[…]
If you’re shopping around for a web designer to build - or rebuild, as the case may be - your website, you probably have lots of questions for potential developers. During these conversations, you’ll most likely hear about SEO. If you haven’t heard[…]
