We've Got the Write Stuff for You!

Why Customer Experience Matters

A visit to your company website is often the first contact that a potential client has with you. In a way, they are considered a customer to your website even if they don’t buy anything, and their experience on your site matters.

What is GDPR and Should I be Worried?

GDPR. These four letters seem to be popping up everywhere, along with the onslaught of emails from companies telling us that their privacy policy has been updated. Although many of these messages contain sleep-inducing legal jargon, it’s important[…]

How to Tell if Your Site is Getting Visits

All good marketing campaigns include reporting during and after the fact in order to gauge success and identify areas of opportunity. Your website is no different.

How to Put Your Business on Google Maps

If you are a local business, getting your company name and location on Google Maps would be extremely beneficial for lead generation. Both residents and out-of-towners alike will find it easier, and you’ll benefit from the extra foot traffic through[…]

Why You Want Good Google Reviews

Good Google reviews can have an incredibly positive influence on your business and lead generation abilities. Here is why you want to encourage current customers to leave you a review.

Breaking Down the Lingo: What is a CMS?

ROI, CRM, B2B, B2C, CTR, CPA, and CPC are just a few marketing acronyms and buzzwords that marketers use on a daily basis. One of the acronyms we use a lot is CMS, short for Content Management System. Here’s what it is and why it’s important for[…]

Types of Websites: Validation vs. Lead Generation

What is the first thing you do when you hear about a new restaurant or business? (If your answer isn’t “run a Google search”, your pants may be on fire.)

Why We Love Digital Marketing (and You Will Too!)

Digital Marketing is an overarching term to describe all of your online marketing activity: web presence, social media, email, blogging, SEO, and more. And it’s vital for a growing business! Marketing offline (a.k.a. traditional marketing) can still[…]

The Dos and Don’ts of Logo Colors

When we first started out as a company, we did a lot of logo designs for small- to medium-size businesses. We love finding the right mix of visual elements, text, and fonts to represent a brand’s personality . We also know a thing or two about the[…]

Using Color to Promote Your Brand

First impressions are crucial for your brand. When people visit your website, you just have a few seconds to get your message across, grab their attention and be remembered. With that in mind, every aspect of your logo and homepage should be geared[…]

SEO Plug-ins You Shouldn't Live Without

In a previous post, we talked about the necessity of SEO and hiring a designer to help optimize your website for search engines. That said, if you like to write web and blog content yourself, there are several SEO plug-ins you can use to make sure[…]

Website Objectives and How to Achieve Them

Before hiring a professional web developer, wise entrepreneurs will take a moment to ask themselves, “What do I want visitors to do when they come to my site?”