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Breaking Down the Lingo: What is a CMS?

ROI, CRM, B2B, B2C, CTR, CPA, and CPC are just a few marketing acronyms and buzzwords that marketers use on a daily basis. One of the acronyms we use a lot is CMS, short for Content Management System. Here’s what it is and why it’s important for[…]

Types of Websites: Validation vs. Lead Generation

What is the first thing you do when you hear about a new restaurant or business? (If your answer isn’t “run a Google search”, your pants may be on fire.)

Why We Love Digital Marketing (and You Will Too!)

Digital Marketing is an overarching term to describe all of your online marketing activity: web presence, social media, email, blogging, SEO, and more. And it’s vital for a growing business! Marketing offline (a.k.a. traditional marketing) can still[…]

The Dos and Don’ts of Logo Colors

When we first started out as a company, we did a lot of logo designs for small- to medium-size businesses. We love finding the right mix of visual elements, text, and fonts to represent a brand’s personality . We also know a thing or two about the[…]

Using Color to Promote Your Brand

First impressions are crucial for your brand. When people visit your website, you just have a few seconds to get your message across, grab their attention and be remembered. With that in mind, every aspect of your logo and homepage should be geared[…]

SEO Plug-ins You Shouldn't Live Without

In a previous post, we talked about the necessity of SEO and hiring a designer to help optimize your website for search engines. That said, if you like to write web and blog content yourself, there are several SEO plug-ins you can use to make sure[…]

Website Objectives and How to Achieve Them

Before hiring a professional web developer, wise entrepreneurs will take a moment to ask themselves, “What do I want visitors to do when they come to my site?”

Editing Made Easy: Tips for Well-Written Web Content

Good Grammar is just a (Human) Spellcheck Away Are you scaring people away from your website without even realizing it? Lifeless content, atrocious spelling errors, and poor grammar will definitely cause people to steer clear of your site, thus[…]

The Necessity of SEO: Not Just a Buzzword for Designers

If you’re shopping around for a web designer to build - or rebuild, as the case may be - your website, you probably have lots of questions for potential developers. During these conversations, you’ll most likely hear about SEO. If you haven’t heard[…]

Website Must-Haves for Lead Generation

Your website should be so much more than just an electronic business card. Make it a lean, mean lead-generation machine!

3 Rookie WordPress Mistakes to Avoid

WordPress is an amazing platform. At Uncle Jake Media, we sing its praises because there are so many options for themes, styles and functions that make every website unique.  

3 Questions to Ask a Web Designer

Hiring a web designer can be an overwhelming process, and knowing the right questions to ask will guide you to the perfect design fit.