Your website should be so much more than just an electronic business card or brochure. It's time to make your website a lean, mean, money-makin', lead-generation machine! To help convert visitors into leads, there are several website must-haves for[…]
When building your website did you consider the marketing strategy behind the design? If your marketing and sales goals include generating new leads, it might be time to understand the success of a website built with inbound marketing in mind.
Once you’ve developed your website, you need to start planning your strategy of how can you attract visitors to your site. We are way past the Field of Dreams era of digital content. If you build it, it is not guaranteed visitors will come.
Long gone are the days of brochure websites where you just needed a digital presence to validate that your business exists. Not only do customers expect more from your website, but your bottom line requires it to provide more.
When you created your company, a lot of thought went into choosing the perfect company name with plenty of brainstorming and wordsmithing involved. Choosing a domain name requires a similar process and some serious thought.
Images on your website are not only visually eye-catching but also helpful for establishing the site’s SEO. Quality photos are a must when building the site, and the good news is that they can constantly be tweaked.
A visit to your company website is often the first contact that a potential client has with you. In a way, they are considered a customer to your website even if they don’t buy anything, and their experience on your site matters.
ROI, CRM, B2B, B2C, CTR, CPA, and CPC are just a few marketing acronyms and buzzwords that marketers use on a daily basis. One of the acronyms we use a lot is CMS, short for Content Management System. Here’s what it is and why it’s important for[…]