Uncle Jake Media Blog

How to Choose a Domain Name

Posted by Brady Williams on May 15, 2019 10:07:54 AM

When you created your company, a lot of thought went into choosing the perfect company name with plenty of brainstorming and wordsmithing involved. Choosing a domain name requires a similar process and some serious thought.

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Topics: SEO, domain name, URL, keywords, taglines

The Difference between Print and Online Images

Posted by Brady Williams on Apr 2, 2019 8:04:00 AM

Images on your website are not only visually eye-catching but also helpful for establishing the site’s SEO. Quality photos are a must when building the site, and the good news is that they can constantly be tweaked.

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Topics: brand colors, photos, online images, image resolution

Elements of an SEO-Friendly Blog Post

Posted by Brady Williams on Mar 15, 2019 2:29:49 PM

As website designers, we know that SEO is a necessity. At Uncle Jake Media, we make sure that all our websites are SEO-friendly on the backend, though it’s important to remember to write content on the front end with SEO in mind as well. To help you maintain a search-friendly website, here are just a few elements to include in your blog posts.

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Topics: SEO, blog posts

Does Site Speed Affect SEO?

Posted by Brady Williams on Jul 27, 2018 11:19:21 AM

The business world moves fast. Potential customers often make split-second decisions that take them down the path to purchase or away from it. In order to keep up with their need for instant information, our websites have to be up-to-speed. (Pun definitely intended.)

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Topics: SEO, SEO plug-ins, site speed, website bounces

Website Cookies and How to Use Them

Posted by Brady Williams on Jul 5, 2018 8:00:00 AM

You’ve heard of Hansel and Gretel, right? These two adventurous children left cookie crumbs to mark their path through the forest so they could find their way home. In a plot twist, their plan didn’t work out so well, but the tactic provides a solid theory as to where the term “website cookies” comes from.

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Topics: website cookies, EU cookie law

Why Customer Experience Matters

Posted by Brady Williams on Jun 25, 2018 8:00:00 AM

A visit to your company website is often the first contact that a potential client has with you. In a way, they are considered a customer to your website even if they don’t buy anything, and their experience on your site matters.

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Topics: content marketing, customer experience, relevant content, navigation

What is GDPR and Should I be Worried?

Posted by Brady Williams on Jun 13, 2018 8:30:18 PM

GDPR. These four letters seem to be popping up everywhere, along with the onslaught of emails from companies telling us that their privacy policy has been updated. Although many of these messages contain sleep-inducing legal jargon, it’s important to know the basics of GDPR and what it means for your website and company.

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Topics: gdpr, privacy policy, data protection, website requirements, data privacy

Why do I need inbound marketing?

Posted by Brady Williams on May 23, 2018 4:39:11 PM

I know what you’re thinking. What the heck is inbound marketing? Apologies for the marketing mumbo jumbo – let me explain.

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Topics: digital marketing, content marketing, online marketing, inbound marketing

5 Ways to Attract Visitors to Your Website

Posted by Brady Williams on May 4, 2018 10:34:46 AM

Once you’ve developed your website, how can you attract visitors? These five steps will get you started and on your way.

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Topics: content marketing, site visits, Google Analytics, web visitors, audience data, social media

How to Tell if Your Site is Getting Visits

Posted by Brady Williams on Apr 20, 2018 8:01:00 AM

All good marketing campaigns include reporting during and after the fact in order to gauge success and identify areas of opportunity. Your website is no different.

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Topics: site visits, Google Analytics, acquisition data, web visitors, audience data, behavior data