When you created your company, a lot of thought went into choosing the perfect company name with plenty of brainstorming and wordsmithing involved. Choosing a domain name requires a similar process and some serious thought.
Images on your website are not only visually eye-catching but also helpful for establishing the site’s SEO. Quality photos are a must when building the site, and the good news is that they can constantly be tweaked.
As website designers, we know that SEO is a necessity. At Uncle Jake Media, we make sure that all our websites are SEO-friendly on the backend, though it’s important to remember to write content on the front end with SEO in mind as well. To help you maintain a search-friendly website, here are just a few elements to include in your blog posts.
The business world moves fast. Potential customers often make split-second decisions that take them down the path to purchase or away from it. In order to keep up with their need for instant information, our websites have to be up-to-speed. (Pun definitely intended.)
You’ve heard of Hansel and Gretel, right? These two adventurous children left cookie crumbs to mark their path through the forest so they could find their way home. In a plot twist, their plan didn’t work out so well, but the tactic provides a solid theory as to where the term “website cookies” comes from.
A visit to your company website is often the first contact that a potential client has with you. In a way, they are considered a customer to your website even if they don’t buy anything, and their experience on your site matters.
I know what you’re thinking. What the heck is inbound marketing? Apologies for the marketing mumbo jumbo – let me explain.
Once you’ve developed your website, how can you attract visitors? These five steps will get you started and on your way.
All good marketing campaigns include reporting during and after the fact in order to gauge success and identify areas of opportunity. Your website is no different.