Uncle Jake Media Blog

How to Tell if Your Site is Getting Visits

Posted by Brady Williams on Apr 20, 2018 8:01:00 AM

All good marketing campaigns include reporting during and after the fact in order to gauge success and identify areas of opportunity. Your website is no different.

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Topics: site visits, Google Analytics, acquisition data, web visitors, audience data, behavior data

How to Put Your Business on Google Maps

Posted by Brady Williams on Apr 9, 2018 11:01:15 AM

If you are a local business, getting your company name and location on Google Maps would be extremely beneficial for lead generation. Both residents and out-of-towners alike will find it easier, and you’ll benefit from the extra foot traffic through the front door.

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Topics: local business, google maps

Why You Want Good Google Reviews

Posted by Brady Williams on Mar 15, 2018 8:16:00 AM

Good Google reviews can have an incredibly positive influence on your business and lead generation abilities. Here is why you want to encourage current customers to leave you a review.

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Topics: SEO, validation, google reviews, credibility

Breaking Down the Lingo: What is a CMS?

Posted by Brady Williams on Mar 1, 2018 9:30:00 AM

ROI, CRM, B2B, B2C, CTR, CPA, and CPC are just a few marketing acronyms and buzzwords that marketers use on a daily basis. One of the acronyms we use a lot is CMS, short for Content Management System. Here’s what it is and why it’s important for your marketing efforts.

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Topics: WordPress, digital marketing, content marketing, cms

Types of Websites: Validation vs. Lead Generation

Posted by Brady Williams on Feb 19, 2018 6:50:55 AM

What is the first thing you do when you hear about a new restaurant or business? (If your answer isn’t “run a Google search”, your pants may be on fire.)

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Topics: lead generation, validation, types of websites

Why We Love Digital Marketing (and You Will Too!)

Posted by Brady Williams on Feb 8, 2018 8:30:00 AM

Digital Marketing is an overarching term to describe all of your online marketing activity: web presence, social media, email, blogging, SEO, and more. And it’s vital for a growing business! Marketing offline (a.k.a. traditional marketing) can still be beneficial for certain types of small businesses, but we would argue that there are quite a few advantages to investing at least part of your budget into digital marketing efforts as well. Here are just a few of them:

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Topics: digital marketing, content marketing

The Dos and Don’ts of Logo Colors

Posted by Brady Williams on Jan 30, 2018 7:30:00 AM

When we first started out as a company, we did a lot of logo designs for small- to medium-size businesses. We love finding the right mix of visual elements, text, and fonts to represent a brand’s personality . We also know a thing or two about the dos and don’ts of logo colors, and we’ve jotted them down for you:

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Topics: brand colors, logos

Using Color to Promote Your Brand

Posted by Brady Williams on Jan 19, 2018 8:01:00 AM

First impressions are crucial for your brand. When people visit your website, you just have a few seconds to get your message across, grab their attention and be remembered. With that in mind, every aspect of your logo and homepage should be geared towards catching viewers’ interest. Color is a powerful attention-getter and can evoke corresponding psychological responses in a potential consumer. It can be a very emotive transmitter for a branding message, so we recommend putting plenty of thought into selecting brand colors for your website, logo and other marketing materials.

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Topics: brand colors, brand personality, differentiation, target consumer

SEO Plug-ins You Shouldn't Live Without

Posted by Brady Williams on Dec 21, 2017 8:13:05 AM

In a previous post, we talked about the necessity of SEO and hiring a designer to help optimize your website for search engines. That said, if you like to write web and blog content yourself, there are several SEO plug-ins you can use to make sure that new material is SEO-friendly.

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Topics: search engine optimization, optimize, Hubspot, SEO plug-ins, Yoast

Website Objectives and How to Achieve Them

Posted by Brady Williams on Dec 11, 2017 8:17:00 AM

Before hiring a professional web developer, wise entrepreneurs will take a moment to ask themselves, “What do I want visitors to do when they come to my site?

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Topics: web design questions, lead generation, e-commerce, objectives