Uncle Jake Media Blog

Does Site Speed Affect SEO?

Posted by Brady Williams on Jul 27, 2018 11:19:21 AM

The business world moves fast. Potential customers often make split-second decisions that take them down the path to purchase or away from it. In order to keep up with their need for instant information, our websites have to be up-to-speed. (Pun definitely intended.)

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Topics: SEO, SEO plug-ins, site speed, website bounces

Website Cookies and How to Use Them

Posted by Brady Williams on Jul 5, 2018 8:00:00 AM

You’ve heard of Hansel and Gretel, right? These two adventurous children left cookie crumbs to mark their path through the forest so they could find their way home. In a plot twist, their plan didn’t work out so well, but the tactic provides a solid theory as to where the term “website cookies” comes from.

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Topics: website cookies, EU cookie law

Why Customer Experience Matters

Posted by Brady Williams on Jun 25, 2018 8:00:00 AM

A visit to your company website is often the first contact that a potential client has with you. In a way, they are considered a customer to your website even if they don’t buy anything, and their experience on your site matters.

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Topics: content marketing, customer experience, relevant content, navigation

What is GDPR and Should I be Worried?

Posted by Brady Williams on Jun 13, 2018 8:30:18 PM

GDPR. These four letters seem to be popping up everywhere, along with the onslaught of emails from companies telling us that their privacy policy has been updated. Although many of these messages contain sleep-inducing legal jargon, it’s important to know the basics of GDPR and what it means for your website and company.

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Topics: gdpr, privacy policy, data protection, website requirements, data privacy

Why do I need inbound marketing?

Posted by Brady Williams on May 23, 2018 4:39:11 PM

I know what you’re thinking. What the heck is inbound marketing? Apologies for the marketing mumbo jumbo – let me explain.

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Topics: digital marketing, content marketing, online marketing, inbound marketing

5 Ways to Attract Visitors to Your Website

Posted by Brady Williams on May 4, 2018 10:34:46 AM

Once you’ve developed your website, how can you attract visitors? These five steps will get you started and on your way.

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Topics: content marketing, site visits, Google Analytics, web visitors, audience data, social media

How to Tell if Your Site is Getting Visits

Posted by Brady Williams on Apr 20, 2018 8:01:00 AM

All good marketing campaigns include reporting during and after the fact in order to gauge success and identify areas of opportunity. Your website is no different.

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Topics: site visits, Google Analytics, acquisition data, web visitors, audience data, behavior data

How to Put Your Business on Google Maps

Posted by Brady Williams on Apr 9, 2018 11:01:15 AM

If you are a local business, getting your company name and location on Google Maps would be extremely beneficial for lead generation. Both residents and out-of-towners alike will find it easier, and you’ll benefit from the extra foot traffic through the front door.

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Topics: local business, google maps

Why You Want Good Google Reviews

Posted by Brady Williams on Mar 15, 2018 8:16:00 AM

Good Google reviews can have an incredibly positive influence on your business and lead generation abilities. Here is why you want to encourage current customers to leave you a review.

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Topics: SEO, validation, google reviews, credibility

Breaking Down the Lingo: What is a CMS?

Posted by Brady Williams on Mar 1, 2018 9:30:00 AM

ROI, CRM, B2B, B2C, CTR, CPA, and CPC are just a few marketing acronyms and buzzwords that marketers use on a daily basis. One of the acronyms we use a lot is CMS, short for Content Management System. Here’s what it is and why it’s important for your marketing efforts.

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Topics: WordPress, digital marketing, content marketing, cms