Uncle Jake Media Blog

What is GDPR and Should I be Worried?

Posted by Brady Williams on Jun 13, 2018 8:30:18 PM

GDPR. These four letters seem to be popping up everywhere, along with the onslaught of emails from companies telling us that their privacy policy has been updated. Although many of these messages contain sleep-inducing legal jargon, it’s important to know the basics of GDPR and what it means for your website and company.

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Topics: gdpr, privacy policy, data protection, website requirements, data privacy

Why do I need inbound marketing?

Posted by Brady Williams on May 23, 2018 4:39:11 PM

I know what you’re thinking. What the heck is inbound marketing? Apologies for the marketing mumbo jumbo – let me explain.

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Topics: digital marketing, content marketing, online marketing, inbound marketing

5 Ways to Attract Visitors to Your Website

Posted by Brady Williams on May 4, 2018 10:34:46 AM

Once you’ve developed your website, how can you attract visitors? These five steps will get you started and on your way.

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Topics: content marketing, site visits, Google Analytics, web visitors, audience data, social media

How to Tell if Your Site is Getting Visits

Posted by Brady Williams on Apr 20, 2018 8:01:00 AM

All good marketing campaigns include reporting during and after the fact in order to gauge success and identify areas of opportunity. Your website is no different.

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Topics: site visits, Google Analytics, acquisition data, web visitors, audience data, behavior data

How to Put Your Business on Google Maps

Posted by Brady Williams on Apr 9, 2018 11:01:15 AM

If you are a local business, getting your company name and location on Google Maps would be extremely beneficial for lead generation. Both residents and out-of-towners alike will find it easier, and you’ll benefit from the extra foot traffic through the front door.

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Topics: local business, google maps

Why You Want Good Google Reviews

Posted by Brady Williams on Mar 15, 2018 8:16:00 AM

Good Google reviews can have an incredibly positive influence on your business and lead generation abilities. Here is why you want to encourage current customers to leave you a review.

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Topics: SEO, validation, google reviews, credibility

Breaking Down the Lingo: What is a CMS?

Posted by Brady Williams on Mar 1, 2018 9:30:00 AM

ROI, CRM, B2B, B2C, CTR, CPA, and CPC are just a few marketing acronyms and buzzwords that marketers use on a daily basis. One of the acronyms we use a lot is CMS, short for Content Management System. Here’s what it is and why it’s important for your marketing efforts.

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Topics: WordPress, digital marketing, content marketing, cms

Types of Websites: Validation vs. Lead Generation

Posted by Brady Williams on Feb 19, 2018 6:50:55 AM

What is the first thing you do when you hear about a new restaurant or business? (If your answer isn’t “run a Google search”, your pants may be on fire.)

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Topics: lead generation, validation, types of websites

Why We Love Digital Marketing (and You Will Too!)

Posted by Brady Williams on Feb 8, 2018 8:30:00 AM

Digital Marketing is an overarching term to describe all of your online marketing activity: web presence, social media, email, blogging, SEO, and more. And it’s vital for a growing business! Marketing offline (a.k.a. traditional marketing) can still be beneficial for certain types of small businesses, but we would argue that there are quite a few advantages to investing at least part of your budget into digital marketing efforts as well. Here are just a few of them:

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Topics: digital marketing, content marketing

The Dos and Don’ts of Logo Colors

Posted by Brady Williams on Jan 30, 2018 7:30:00 AM

When we first started out as a company, we did a lot of logo designs for small- to medium-size businesses. We love finding the right mix of visual elements, text, and fonts to represent a brand’s personality . We also know a thing or two about the dos and don’ts of logo colors, and we’ve jotted them down for you:

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Topics: brand colors, logos