Uncle Jake Media Blog

Types of Websites: Validation vs. Lead Generation

Posted by Brady Williams on Feb 19, 2018 6:50:55 AM

What is the first thing you do when you hear about a new restaurant or business? (If your answer isn’t “run a Google search”, your pants may be on fire.)

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Topics: validation, lead generation, types of websites

Why We Love Digital Marketing (and You Will Too!)

Posted by Brady Williams on Feb 8, 2018 8:30:00 AM

Digital Marketing is an overarching term to describe all of your online marketing activity: web presence, social media, email, blogging, SEO, and more. And it’s vital for a growing business! Marketing offline (a.k.a. traditional marketing) can still be beneficial for certain types of small businesses, but we would argue that there are quite a few advantages to investing at least part of your budget into digital marketing efforts as well. Here are just a few of them:

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Topics: digital marketing, content marketing

The Dos and Don’ts of Logo Colors

Posted by Brady Williams on Jan 30, 2018 7:30:00 AM

When we first started out as a company, we did a lot of logo designs for small- to medium-size businesses. We love finding the right mix of visual elements, text, and fonts to represent a brand’s personality . We also know a thing or two about the dos and don’ts of logo colors, and we’ve jotted them down for you:

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Topics: brand colors, logos

Using Color to Promote Your Brand

Posted by Brady Williams on Jan 19, 2018 8:01:00 AM

First impressions are crucial for your brand. When people visit your website, you just have a few seconds to get your message across, grab their attention and be remembered. With that in mind, every aspect of your logo and homepage should be geared towards catching viewers’ interest. Color is a powerful attention-getter and can evoke corresponding psychological responses in a potential consumer. It can be a very emotive transmitter for a branding message, so we recommend putting plenty of thought into selecting brand colors for your website, logo and other marketing materials.

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Topics: brand colors, brand personality, differentiation, target consumer

SEO Plug-ins You Shouldn't Live Without

Posted by Brady Williams on Dec 21, 2017 8:13:05 AM

In a previous post, we talked about the necessity of SEO and hiring a designer to help optimize your website for search engines. That said, if you like to write web and blog content yourself, there are several SEO plug-ins you can use to make sure that new material is SEO-friendly.

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Topics: SEO plug-ins, Yoast, Hubspot, optimize, search engine optimization

Website Objectives and How to Achieve Them

Posted by Brady Williams on Dec 11, 2017 8:17:00 AM

Before hiring a professional web developer, wise entrepreneurs will take a moment to ask themselves, “What do I want visitors to do when they come to my site?

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Topics: objectives, web design questions, e-commerce, lead generation

Editing Made Easy: Tips for Well-Written Web Content

Posted by Brady Williams on Nov 30, 2017 8:24:45 AM

Good Grammar is just a (Human) Spellcheck Away

Are you scaring people away from your website without even realizing it? Lifeless content, atrocious spelling errors, and poor grammar will definitely cause people to steer clear of your site, thus decreasing brand awareness and revenue. They will also detract from your image as a legitimate and respectable company.

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Topics: editing, proofreading, grammar

The Necessity of SEO: Not Just a Buzzword for Designers

Posted by Brady Williams on Nov 20, 2017 9:00:00 AM

If you’re shopping around for a web designer to build - or rebuild, as the case may be - your website, you probably have lots of questions for potential developers. During these conversations, you’ll most likely hear about SEO. If you haven’t heard of this mysterious acronym previously, your first question may be, “What is SEO?” (Read on to find out!)

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Topics: SEO, web development, search engine optimization, web traffic, optimize

Website Must-Haves for Lead Generation

Posted by Brady Williams on Nov 9, 2017 9:00:00 AM

Your website should be so much more than just an electronic business card. Make it a lean, mean lead-generation machine!

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Topics: lead generation, convert leads, website must-haves

3 Rookie WordPress Mistakes to Avoid

Posted by Brady Williams on Oct 30, 2017 8:12:00 AM

WordPress is an amazing platform. At Uncle Jake Media, we sing its praises because there are so many options for themes, styles and functions that make every website unique.

 

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Topics: WordPress, Updating Your Website, mistakes to avoid, CSS, web hosting