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Top Digital Marketing Tools You Should Be Using To Grow Your Business

One of the biggest challenges in digital marketing is finding the right tools. With so many different tools available, it can be overwhelming to figure out what your business really needs in order to grow. New software is always popping up…

Why do I need inbound marketing?

I know what you’re thinking. What the heck is inbound marketing? Marketing concepts can sometimes seem like mumbo jumbo – let me explain.

3 Examples of Successful Inbound Marketing Websites

When building your website did you consider the marketing strategy behind the design? If your marketing and sales goals include generating new leads, it might be time to understand the success of a website built with inbound marketing in mind.

5 Ways to Attract Visitors to Your Website

Once you’ve developed your website, you need to start planning your strategy of how can you attract visitors to your site. We are way past the Field of Dreams era of digital content. If you build it, it is not guaranteed visitors will come.

How To Design Your Website As An Effective Marketing Tool

Long gone are the days of brochure websites where you just needed a digital presence to validate that your business exists. Not only do customers expect more from your website, but your bottom line requires it to provide more.

Has Everyone in Your Company Visited Your Website?

Here at Uncle Jake Media, we’ve been a part of more than 100 website projects over our 18 years in business. Some of our clients have even entrusted us with three or more iterations of their site!

How to Choose a Domain Name

When you created your company, a lot of thought went into choosing the perfect company name with plenty of brainstorming and wordsmithing involved. Choosing a domain name requires a similar process and some serious thought.

The Difference between Print and Online Images

Images on your website are not only visually eye-catching but also helpful for establishing the site’s SEO. Quality photos are a must when building the site, and the good news is that they can constantly be tweaked.

Does Site Speed Affect SEO?

The business world moves fast. Potential customers often make split-second decisions that take them down the path to purchase or away from it. In order to keep up with their need for instant information, our websites have to be up-to-speed. (Pun[…]

Website Cookies and How to Use Them

You’ve heard of Hansel and Gretel, right? These two adventurous children left cookie crumbs to mark their path through the forest so they could find their way home. In a plot twist, their plan didn’t work out so well, but the tactic provides a solid[…]

Why Customer Experience Matters

A visit to your company website is often the first contact that a potential client has with you. In a way, they are considered a customer to your website even if they don’t buy anything, and their experience on your site matters.

What is GDPR and Should I be Worried?

GDPR. These four letters seem to be popping up everywhere, along with the onslaught of emails from companies telling us that their privacy policy has been updated. Although many of these messages contain sleep-inducing legal jargon, it’s important[…]