What is the first thing you do when you hear about a new restaurant or business? (If your answer isn’t “run a Google search”, your pants may be on fire.)
Digital Marketing is an overarching term to describe all of your online marketing activity: web presence, social media, email, blogging, SEO, and more. And it’s vital for a growing business! Marketing offline (a.k.a. traditional marketing) can still be beneficial for certain types of small businesses, but we would argue that there are quite a few advantages to investing at least part of your budget into digital marketing efforts as well. Here are just a few of them:
When we first started out as a company, we did a lot of logo designs for small- to medium-size businesses. We love finding the right mix of visual elements, text, and fonts to represent a brand’s personality . We also know a thing or two about the dos and don’ts of logo colors, and we’ve jotted them down for you:
First impressions are crucial for your brand. When people visit your website, you just have a few seconds to get your message across, grab their attention and be remembered. With that in mind, every aspect of your logo and homepage should be geared towards catching viewers’ interest. Color is a powerful attention-getter and can evoke corresponding psychological responses in a potential consumer. It can be a very emotive transmitter for a branding message, so we recommend putting plenty of thought into selecting brand colors for your website, logo and other marketing materials.
In a previous post, we talked about the necessity of SEO and hiring a designer to help optimize your website for search engines. That said, if you like to write web and blog content yourself, there are several SEO plug-ins you can use to make sure that new material is SEO-friendly.
Before hiring a professional web developer, wise entrepreneurs will take a moment to ask themselves, “What do I want visitors to do when they come to my site?”
Good Grammar is just a (Human) Spellcheck Away
Are you scaring people away from your website without even realizing it? Lifeless content, atrocious spelling errors, and poor grammar will definitely cause people to steer clear of your site, thus decreasing brand awareness and revenue. They will also detract from your image as a legitimate and respectable company.
If you’re shopping around for a web designer to build - or rebuild, as the case may be - your website, you probably have lots of questions for potential developers. During these conversations, you’ll most likely hear about SEO. If you haven’t heard of this mysterious acronym previously, your first question may be, “What is SEO?” (Read on to find out!)
Your website should be so much more than just an electronic business card. Make it a lean, mean lead-generation machine!
WordPress is an amazing platform. At Uncle Jake Media, we sing its praises because there are so many options for themes, styles and functions that make every website unique.