Uncle Jake Media Blog

Using Color to Promote Your Brand

Posted by Brady Williams on Jan 19, 2018 8:01:00 AM

First impressions are crucial for your brand. When people visit your website, you just have a few seconds to get your message across, grab their attention and be remembered. With that in mind, every aspect of your logo and homepage should be geared towards catching viewers’ interest. Color is a powerful attention-getter and can evoke corresponding psychological responses in a potential consumer. It can be a very emotive transmitter for a branding message, so we recommend putting plenty of thought into selecting brand colors for your website, logo and other marketing materials.

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Topics: brand colors, brand personality, differentiation, target consumer

SEO Plug-ins You Shouldn't Live Without

Posted by Brady Williams on Dec 21, 2017 8:13:05 AM

In a previous post, we talked about the necessity of SEO and hiring a designer to help optimize your website for search engines. That said, if you like to write web and blog content yourself, there are several SEO plug-ins you can use to make sure that new material is SEO-friendly.

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Topics: search engine optimization, optimize, Hubspot, SEO plug-ins, Yoast

Website Objectives and How to Achieve Them

Posted by Brady Williams on Dec 11, 2017 8:17:00 AM

Before hiring a professional web developer, wise entrepreneurs will take a moment to ask themselves, “What do I want visitors to do when they come to my site?

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Topics: web design questions, lead generation, e-commerce, objectives

Editing Made Easy: Tips for Well-Written Web Content

Posted by Brady Williams on Nov 30, 2017 8:24:45 AM

Good Grammar is just a (Human) Spellcheck Away

Are you scaring people away from your website without even realizing it? Lifeless content, atrocious spelling errors, and poor grammar will definitely cause people to steer clear of your site, thus decreasing brand awareness and revenue. They will also detract from your image as a legitimate and respectable company.

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Topics: editing, proofreading, grammar

The Necessity of SEO: Not Just a Buzzword for Designers

Posted by Brady Williams on Nov 20, 2017 9:00:00 AM

If you’re shopping around for a web designer to build - or rebuild, as the case may be - your website, you probably have lots of questions for potential developers. During these conversations, you’ll most likely hear about SEO. If you haven’t heard of this mysterious acronym previously, your first question may be, “What is SEO?” (Read on to find out!)

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Topics: SEO, search engine optimization, web traffic, optimize, web development

Website Must-Haves for Lead Generation

Posted by Brady Williams on Nov 9, 2017 9:00:00 AM

Your website should be so much more than just an electronic business card. Make it a lean, mean lead-generation machine!

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Topics: convert leads, lead generation, website must-haves

3 Rookie WordPress Mistakes to Avoid

Posted by Brady Williams on Oct 30, 2017 8:12:00 AM

WordPress is an amazing platform. At Uncle Jake Media, we sing its praises because there are so many options for themes, styles and functions that make every website unique.

 

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Topics: Updating Your Website, WordPress, mistakes to avoid, CSS, web hosting

3 Questions to Ask a Web Designer

Posted by Brady Williams on Oct 19, 2017 8:39:00 AM

Hiring a web designer can be an overwhelming process, and knowing the right questions to ask will guide you to the perfect design fit. 

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Topics: portfolio, web design questions, professional web design

Keep Your Website Updated!

Posted by Deidra Williams on Nov 2, 2016 3:48:13 PM

You work hard to keep your place of business clean, inviting, and helpful for your customers. You should approach your website's appearance in the same way.

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Topics: Updating Your Website

What If I'm Not Mobile Ready?

Posted by Deidra Williams on Aug 2, 2016 10:37:10 AM

Roadblocks

Roadblocks. Does anyone like them? No. They cause back-ups and slowdowns in traffic. People turn around and leave the area or they hear about it and avoid the area altogether. Your cyber-traffic works the same way, but in this case, you lose potential customers.

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Topics: mobile-friendly web design